For consumers, fit and wash make the first impression, but fabric makes the final decision. It's the foundation of everything.

Why? Because superior fabric is what creates all-day comfort and a sharp, lasting shape. It's the difference between jeans that are merely worn and jeans that are truly experienced.

Our integrated manufacturing model is built to deliver on this promise. We don't just take orders; we provide solutions. By controlling every step from fabric development to finishing washes, we give you end-to-end quality and cost control.